{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Selling Low Ticket Without Cannibalizing Your High-Ticket Offers, Turning Ideas into IP, and Knowing What To Sell When: The Business Breakthrough Hotline","description":"Three live callers, three breakthroughs. One is building a Substack paid tier and wants a simple path from free subscriber to client. &amp;nbsp;One has brilliant ideas she can't figure out how to market. And one has four offers and no idea what to sell when without them competing. &amp;nbsp;If you've ever felt scattered across too many offers or stuck on how to package what you do, this one's for you. Timestamps:  01:00 \u2014 Caller 1: connecting a Substack paid tier to the campaign strategy 03:00 \u2014 Why &quot;pay for more content&quot; doesn't grow a paid tier 05:00 \u2014 Using a workshop as the anchor, and pricing the tier 07:30 \u2014 Live streams: behind the paywall, or to drive people to it? 09:00 \u2014 Setting your Substack&amp;nbsp; campaign cadence 11:00 \u2014 Caller 2: too many ideas to market 12:30 \u2014 Name it, claim it, frame it: turning ideas into signature IP 15:00 \u2014 The trust-building offer solves one micro problem 17:00 \u2014 Caller 3: four offers, and what to sell when 18:30 \u2014 The trust-building offer as a lead source for high-ticket 20:30 \u2014 The &quot;major and minor&quot;: one focus per month 23:00 \u2014 List segmentation and making the right offer for the person 25:30 \u2014 Build your list to acquire; spend your time on the big dollars 28:00 \u2014 Why the campaign rhythm keeps your audience from fatiguing 29:30 \u2014 How to text in your question   The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Trust Bulding Offer Strategy https:\/\/www.virtualbusinessschool.com\/virtual-business-school Follow Kelly on Substack:&amp;nbsp; The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the &quot;single sessions that sell&quot; one-to-many model: https:\/\/www.virtualbusinessschool.com\/virtual-business-school&amp;nbsp; The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https:\/\/a.co\/d\/03P8YQ9&amp;nbsp;  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43562354\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/43562354"}