{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"386 Your Farm's Black Friday Playbook: One Offer, One Simple Plan","description":"Are you doing a Black Friday promo, or not?... Black Friday is one of the biggest shopping weekends of the year. Customers are actively looking for gifts, ready to spend money, and hoping to find something special. So why shouldn't some of those dollars go to YOUR farm? But what should you sell? And how do you pull off a promotion when you've only got two weeks to prepare? In this episode, I'm walking you through a simple, step-by-step Black Friday playbook designed specifically for farmers. We'll tackle the big decisions, avoid the common mistakes, and map out a realistic promotion plan you can actually execute before Thanksgiving. You don't need a complicated campaign or a massive inventory. Just ONE great offer and a plan to get it in front of buyers. Grab a notebook for this one. You're going to want to take action! I'm keeping it SIMPLE! Want to practice this with me? Inside Farm Marketing School, we're kicking off our winter walkthrough by learning how to choose ONE offer and build a compelling promotion around it. You'll get hands-on practice with the same strategies I use on my farm, so you can confidently repeat the process with other products throughout the year. Join us for $69\/month at https:\/\/mydigitalfarmer.com\/FMS. Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you\u2019ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you\u2019re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69\/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com\/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com\/subscribe) ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"