{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Guessing Where Your Best Leads Come From | CallRail + JobNimbus","description":"Most contractors have no idea which marketing actually makes the phone ring, so they keep pouring money where they think it works and hope for the best. The fix is marketing attribution: following every lead from the first call all the way to the booked job. Eric Smith of CallRail and Tyson Dudley of JobNimbus built an integration that finally makes that possible.   In this episode, Tersh Blissett sits down with Eric and Tyson to break down why cost per booked job, not cost per lead, is the number that matters, and how connecting your call tracking to your CRM shows you exactly where your best jobs come from.   You will hear what their integration actually does, what AI catches on your sales calls that standard reporting misses, how AI analytics surface the things you overlook, and the single biggest mistake contractors make when they bring AI into their operations.   This episode is brought to you by UpFrog. They turn paid ad spend into booked, sold system replacements instead of wasted leads. Learn more at upfrog.com.   CHAPTERS 0:00 \u2013 The Biggest Mistake Contractors Make With AI 1:47 \u2013 Meet Eric Smith of CallRail and Tyson Dudley of JobNimbus 3:20 \u2013 Why Marketing Attribution Even Matters 4:21 \u2013 Cost Per Booked Job, Not Cost Per Lead 7:47 \u2013 What the CallRail and JobNimbus Integration Actually Does 16:40 \u2013 The Real Answer to How Did You Hear About Us 18:42 \u2013 The Unpaid Invoice and the $60K Truck Wrap 21:55 \u2013 Automating a Broken Process Is the Wrong Move 41:17 \u2013 Where to Find Eric and Tyson   THIS EPISODE IS BROUGHT TO YOU BY   UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com   MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https:\/\/marketstorm.ai\/   CALLRAIL CallRail's Voice Assist is a 24\/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com   BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https:\/\/partners.getbreezyapp.com\/sbm\/   PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai\/demo   COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https:\/\/companycam.com\/   TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: https:\/\/trainual.com\/   NEXTIVA Xpert from Nextiva is an AI agent that answers the calls that roll to voicemail, asks the right questions, quotes the job, books the appointment, handles rescheduling, and summarizes every call. Try it free for 30 days at https:\/\/www.nextiva.com\/sbm   CONNECT WITH THE HOST AND GUESTS   Tersh Blissett: https:\/\/www.linkedin.com\/in\/tershblissett\/ Eric Smith, Partner Marketing Manager at CallRail: https:\/\/www.linkedin.com\/in\/eric-smith1996\/ Tyson Dudley, Partner Manager at JobNimbus: https:\/\/www.linkedin.com\/in\/tyson-dudley\/ CallRail: https:\/\/www.callrail.com\/ JobNimbus: https:\/\/www.jobnimbus.com\/   ABOUT SERVICE BUSINESS MASTERY   Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https:\/\/servicebusinessmastery.com\/   Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it.   #ServiceBusinessMastery #HomeServices #MarketingAttribution #CallTracking #ContractorMarketing   ","author_name":"Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service","author_url":"https:\/\/www.servicebusinessmastery.com","html":"