{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"214. The Trader's Corner: Communication, AI, and Growing as a Programmatic Leader","description":"\ud83c\udfa7 Summary: Knowing how to optimize a campaign is one skill. Explaining what it means to a CMO is another. In this episode of The Trader\u2019s Corner, our special Programmatic Digest series highlighting fellow programmatic ninjas and their everyday challenges, wins, and lessons, H\u00e9l\u00e8ne Parker catches up with Dennis Paredes of WMX, recorded at Programmatic I\/O. Dennis shares how he approaches agency work through problem-solving, starting with understanding what clients need and translating campaign details into clear conversations with leadership. They also discuss helping junior employees build strong media fundamentals, introducing AI with privacy guardrails, and digging deeper into inventory quality and campaign data. Plus, Dennis shares the mindset shift that helped him grow: recognizing that thinking you know everything can stop you from learning. In this episode:   Why listening to clients comes before choosing a solution.   Translating tactical campaign details into business conversations.   Using enterprise AI tools while protecting client information.   Why media basics still matter when hiring and training.   Understanding the inventory you\u2019re buying and where performance comes from.   How mentorship and openness to feedback support career growth.   &amp;nbsp;  &amp;nbsp; \ud83e\udde0 About Us: I\u2019m the person programmatic traders reach out to when they want to become more confident, efficient, and effective, from hands-on DSP activation to smarter optimization.&amp;nbsp; I\u2019m also the person media and ad-tech partners call when they want to better understand those buyers, strengthen their positioning, build deeper partnerships, and grow revenue.  www.heleneparker.com&amp;nbsp; &amp;nbsp;  &amp;nbsp; \ud83d\udc64 Meet Our Guest: Dennis Paredes \u2013 Director of Performance Marketing \u2013 WMX Dennis Paredes works at WMX, an agency based in Miami. His work involves understanding client needs, digging into campaign data, and communicating media decisions to stakeholders. In this conversation, he shares his perspective on team development, responsible AI adoption, and continuous learning. \ud83d\udcce Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/publicwizard\/&amp;nbsp; Check out: https:\/\/www.wearewmx.com\/&amp;nbsp; &amp;nbsp;  &amp;nbsp; \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 heleneparker.com \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/helene-parker\/ Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/manuela-cortes-\/ &amp;nbsp;  &amp;nbsp; \ud83c\udf93 Learn Programmatic: For Individual Buyers: https:\/\/heleneparker.com\/library Subscribe to the Newsletter: https:\/\/heleneparker.com\/newsletter Be the first to find out about free programmatic training workshops: https:\/\/www.heleneparker.com\/waitlist\/ &amp;nbsp;  &amp;nbsp; \ud83d\udcf2 Follow Us: \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast \u25b6\ufe0f YouTube: https:\/\/www.youtube.com\/@programmaticdigest &amp;nbsp; ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43384089\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ec826d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/207894544"}