{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"213. The Trader\u2019s Corner: Pharma, Privacy, and the Everyday Reality of Programmatic","description":"\ud83c\udfa7 Summary: What does a programmatic trader\u2019s day look like when every platform has a new AI solution, your team needs hands-on guidance, and your clients operate in a highly regulated industry? Welcome to the first episode of The Trader\u2019s Corner, a special Programmatic Digest series spotlighting fellow programmatic ninjas and the everyday challenges, wins, and lessons that shape their work. In this episode of Trader\u2019s Corner, recorded at Programmatic I\/O, H\u00e9l\u00e8ne Parker sits down with Kristin BelleFountaine, a programmatic channel manager who leads a team of five specialists. Their conversation explores the daily work behind campaign activation, troubleshooting, optimization, and helping traders keep pace with change. Kristin shares how her team approaches new AI tools while navigating pharma clients\u2019 privacy requirements and highly specific audiences. She also explains what vendors should understand before approaching an agency team: client needs come first, and evaluating a proposal takes time. Plus, Kristin and H\u00e9l\u00e8ne share practical ways they use AI to manage overflowing inboxes and stay informed without reading every industry newsletter. In this episode: Supporting a trading team while staying hands-on in the platforms. Keeping traders up to speed as DSPs introduce new AI capabilities. Why foundational optimization skills still matter. How pharma audience needs and privacy concerns shape partner evaluations. What vendors can do to make conversations more useful for agency teams. Using AI for email management and relevant industry news recaps. Staying open to a career path you couldn\u2019t have planned. A takeaway for your next workday: Start with a task that takes time away from meaningful work. Explore how AI could help, while following your organization\u2019s rules for client and audience data. Need backup? Have a reporting headache, a campaign question, or something you don\u2019t feel comfortable asking in the office? Reach out to H\u00e9l\u00e8ne. Your questions help shape practical, free educational content for the programmatic community.     \ud83e\udde0 About Us: I\u2019m the person programmatic traders reach out to when they want to become more confident, efficient, and effective, from hands-on DSP activation to smarter optimization.  I\u2019m also the person media and ad-tech partners call when they want to better understand those buyers, strengthen their positioning, build deeper partnerships, and grow revenue. www.heleneparker.com      \ud83d\udc64 Meet Our Guest: Kristin Bellefontaine \u2013 Channel Manager, Programmatic \u2013 Butler\/Till  Kristin is a programmatic channel manager who leads a team of five programmatic specialists, supporting campaign activation, troubleshooting, optimization, and reporting. Her work includes pharma advertising, where audience needs and privacy requirements shape campaign decisions. She started her career in linear TV and radio before finding her passion for programmatic, and today helps her team navigate new AI tools while staying hands-on in the platforms. \ud83d\udcce Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/kristin-bellefontaine-3b82a8b3\/  Check out: https:\/\/butlertill.com\/      \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 heleneparker.com \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/helene-parker\/ Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/manuela-cortes-\/     \ud83c\udf93 Learn Programmatic: For Individual Buyers: https:\/\/heleneparker.com\/library Subscribe to the Newsletter: https:\/\/heleneparker.com\/newsletter Be the first to find out about free programmatic training workshops: https:\/\/www.heleneparker.com\/waitlist\/     \ud83d\udcf2 Follow Us: \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast \u25b6\ufe0f YouTube: https:\/\/www.youtube.com\/@programmaticdigest   ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"