{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"003 - Future Pacing: The Simple &amp; Subtle Trick to Get Your Prospect On the Path to \u201cYes&quot;","description":"Future Pacing is an important psychological concept and tactic. We dive into why selling the \u201cbenefits\u201d of your product is so much more effective than selling the \u201cfeatures&quot; and how to do it with an example.  What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her.  Read More:Shownotes for Future Pacing: The Simple &amp;amp; Subtle Trick to Get Your Prospect On the Path to \u201cYes&quot; ","author_name":"Copy That Pops: Writing Tips and Psychology Hacks for Business","author_url":"https:\/\/copythatpops.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4335759\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/4335759"}