{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Long-Tail FAQs: Rank Your Law Firm on ChatGPT and Google","description":" Traditional SEO is dying. Pay-per-click is getting gamed. And most law firms are losing clients before marketing ever gets the blame.  This week we flip the script. My fractional CEO, Mandi Ellefson of Hands-Off CEO, puts me in the hot seat and interviews me on the biggest shift I've seen in 30 years of marketing law firms.  We get into why keyword-stuffed content and AdWords no longer deliver, how AI search now recommends just three or four names instead of a long list, why authenticity beats polish, and why most firms lose clients at intake instead of marketing. We also cover why niching down beats casting a wide net, and why marketing is an investment, not a cost.  If you're looking for practical growth advice, this is an episode worth witnessing.  Listen now, and subscribe so you never miss an episode. ","author_name":"World of Marketing","author_url":"http:\/\/podcast.fosterwebmarketing.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43304399\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/207594759"}