{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Your Favorite Wine Tastes Better on Vacation: The Secret Ingredient Revealed. Simone Spinner","description":"She has a new book "The Only Thing You Need To Know About Wine Is What You Like: The Essential Guide To Wine" and it nails it.   When the entire industry is trying to find their footing and predict the market to make their next move, Simone is busy talking to the consumer; the actual people who we all are trying to court. And I think you will find this book full of.....common sense. Simone FM Spinner could spin a tale about wine that would make even Hemingway set down his glass and lean in closer. In this episode, you\u2019ll be immersed in a conversation that stretches far beyond wine facts and flavor wheels, challenging everything you thought you knew about what makes a glass memorable. You\u2019ll discover why Simone believes the \u201csommification\u201d of wine has stolen some of the joy right out of the bottle\u2014and how the industry itself is trying to win it back, one story at a time. Paul and Simone dissect the disconnect between pouring facts at consumers and creating emotional, lasting experiences around the wine. Pour yourself a glass as Simone takes you inside the true art and neuroscience of wine, where it\u2019s not about nailing the tasting note or reciting terroir specifics, but about conjuring up sensory memories, emotional connections, and the stories that stay with you long after the last drop. You\u2019ll learn how visual cues, like the collages in Simone\u2019s latest book, can unlock flavors more powerfully than words ever could. From bustling vineyards in Italy with cannolis at the ready, to quiet moments over a Sauternes shared with family\u2014these are the places where wine reveals its soul. Simone and Paul show you why knowing what you like is just the beginning, and how your palate\u2019s journey is shaped by culture, context, even your body chemistry. Each bottle, they argue, is an invitation to live vicariously and to reflect on how wine intersects with memory, history, and joy. By the end, you\u2019ll see why Simone\u2019s mantra is that the only thing you need to know about wine is what you like\u2014and why the path to discovering that is the grandest adventure of all. What you\u2019ll learn in this episode: \ud83c\udf77 Why stories and context sell wine far better than facts and terroir \ud83c\udf77 How \u201csommification\u201d may have made wine intimidating\u2014and how to bring the fun back \ud83c\udf77 The roles of art, neuroscience, and memory in truly experiencing wine \ud83c\udf77 How visuals and sensory cues unlock tasting notes better than academic jargon \ud83c\udf77 Why \u201cknowing what you like\u201d is both simple and surprisingly complex \ud83c\udf77 The cultural, historical, and emotional forces that shape your palate over time YouTube: https:\/\/youtu.be\/XuQ_b2xnYgU       ","author_name":"Wine Talks with Paul K.","author_url":"https:\/\/www.winetalkspodcast.com","html":"