{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"When Does Frequency Lead to Creative Fatigue?","description":"When performance drops, advertisers reach for the same culprit, too much frequency and creative fatigue. But there\u2019s no magic frequency number to fear, and a quick drop in results usually points to a deeper problem than how often an ad is shown. Jon explains what\u2019s really happening when ads die after a week or two, and the one signal that tells you fatigue is actually the issue. ","author_name":"The Pubcast with Jon Loomer","author_url":"https:\/\/pubcast.jonloomer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43265453\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/43265453"}