{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"445. Getting your foot in the door for Bid Day balloons","description":"Eleven sorority houses, 30-foot columns and an overnight install with the whole campus watching on Instagram. So how does a balloon business even get a foot in that door? This week I\u2019m talking with Ashley, owner of The Balloon Lab. Her team decorated four sorority houses for bid day this year, and she\u2019s sharing how she got there: the jumbo foil heart outreach that put her in front of every house on campus, calendar deposits that lock in next year, pricing inside each sorority\u2019s budget and why her mock-ups only happen after a house books.  We also talk about how her business runs day-to-day outside of Bid season, and how she\u2019s structured and motivated her team with responsibilities they can grow into. This is part 1 of an awesome conversation - stay tuned for part 2 next week!   In the UGlu Hotline, hear how printed and laminated SOPs around your shop can be hugely helpful.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Betallic  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com Balloon Boss Summit  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @balloonlaboxford  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube  ","author_name":"The Bright Balloon","author_url":"http:\/\/www.thebrightballoon.com","html":"