{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"212. What\u2019s Behind Your Location Targeting? Privacy, Risk, and Results with Charlie Simon","description":"\ud83c\udfa7 Summary: When you select location targeting in your DSP, do you know what data you\u2019re actually using? In this episode of the Programmatic Digest Podcast, H\u00e9l\u00e8ne Parker sits down with Charlie Simon, Global VP for Private Advertising at RTB House, to unpack the data behind location targeting and the questions media buyers should ask before using it. Charlie discusses how privacy rules are changing, why consumer consent may not answer every question, and why being near a store doesn\u2019t necessarily mean someone intends to buy. They also explore a fashion retailer example that challenges assumptions about location data and in-store results. What you\u2019ll learn How broad geographic targeting differs from precise location data. Where sensitive data can enter a campaign\u2019s setup. Why traders, ad ops, and client service teams need clearer answers from data partners. Why a store visit or nearby device is a weak signal of purchase intent. How contextual signals and incrementality testing can help buyers evaluate performance. One question to bring to your next partner conversation \u201cDo you handle sensitive categories of data or sensitive personal information?\u201d Ask what data powers the targeting, where it comes from, and how your partner handles sensitive information. Resources mentioned RTB House, Network Advertising Initiative (NAI), Transparency and Consent Framework (TCF), GDPR, CCPA, and the Federal Trade Commission (FTC).     \ud83e\udde0 About Us: I\u2019m the person programmatic traders reach out to when they want to become more confident, efficient, and effective, from hands-on DSP activation to smarter optimization.  I\u2019m also the person media and ad-tech partners call when they want to better understand those buyers, strengthen their positioning, build deeper partnerships, and grow revenue. PROGRAMMATIC NINJAS, NEED BACKUP? \u2610 Need extra hands to manage campaigns? \u2610 Spending too much time on campaign setup, checks or reporting? \u2610 Curious about ChatGPT audiences intent? Want to reach them beyond the chat? \u2610 Want a clearer picture of the ad inventory you\u2019re buying? Like for real? SAID YES TO ANY? LET\u2019S TALK! helene@heleneparker.com   \u23f1 Timestamps: 00:00: Meet Charlie Simon and introduce the conversation. 02:00: Charlie\u2019s background in privacy, identity, and advertising. 05:00: What sits behind location targeting in a DSP? 07:00: Consent, sensitive data, and changing privacy rules. 10:00: US and European privacy perspectives. 13:00: Questions to ask your location data partners. 16:00: Precise geolocation and how data enters the ad stack. 19:00: Geofencing, intent, and broader targeting options. 22:00: A fashion retailer\u2019s location data and incrementality test. 25:00: Charlie\u2019s closing advice: \u201cToo much data is just too much data.\u201d     \ud83d\udc64 Meet Our Guest: Charlie Simon \u2013 Global Vice President \u2013 RTB House  Charlie Simon is Global Vice President for Private Advertising at RTB House, where he leads strategic initiatives around privacy, identity, and regulatory affairs. His experience includes industry oversight at the NAI, helping develop Europe\u2019s Transparency and Consent Framework, supporting Google\u2019s CCPA preparations while at MediaMath, and working on privacy and data governance platforms at Nike. \ud83d\udcce Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/charless1 Company website: https:\/\/www.rtbhouse.com\/       \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 www.heleneparker.com \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/helene-parker\/ Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/manuela-cortes-\/     \ud83c\udf93 Learn Programmatic: For Individual Buyers: https:\/\/heleneparker.com\/library Subscribe to the Newsletter: https:\/\/heleneparker.com\/newsletter Be the first to find out about free programmatic training workshops: https:\/\/www.heleneparker.com\/waitlist\/     \ud83d\udcf2 Follow Us: \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast \u25b6\ufe0f YouTube: https:\/\/www.youtube.com\/@programmaticdigest   ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"