{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"156. Market Your Book Like a Rockstar with Aryn Van Dyke","description":"Since so many people refer to their books as a baby, I\u2019m going to lean into the metaphor for today\u2019s message. It is certainly 9+ months to write and edit a great book, just like it is to create life. But when we give birth to our children, we don\u2019t walk out of the hospital empty handed and declare \u201cWhelp, that was tough\u2013hope that baby will be okay\u201d and then continue on with our life. No! We have to raise the baby! The same goes for books. The job is JUST beginning when you finish writing it\u2013now it\u2019s time to market that thing! This is part of why I always remind people that to be an author these days is to be an entrepreneur. There\u2019s no hiding behind the keyboard and just hoping people will find it. You have to do the work. Unfortunately, a lot of authors feel deeply uncomfortable promoting their books and, even worse, they don\u2019t know where to begin.  Enter: This week\u2019s podcast guest! Joining me this week on Bound & Determined is Aryn Van Dyke of Book Rockstar. Aryn is a book marketing consultant and author coach who has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. If even thinking about marketing your book gives you hives\u2013listen to this episode. If marketing doesn\u2019t scare you\u2013tune in to hear what\u2019s working in the current climate. ","author_name":"Bound & Determined","author_url":"http:\/\/boundanddetermined.libsyn.com\/website","html":"