{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Voiceover Marketing in a Much Noisier World","description":"How do you market your voiceover business when social feeds are crowded, inboxes are full, algorithms control what gets seen, and AI makes it easier than ever to create more content? In this episode of the VO BOSS Podcast, Anne Ganguzza sits down with voice actor, business strategist, and coach Marc Scott to talk about what voiceover marketing looks like in a much noisier digital world. Standing out today isn\u2019t just about posting more often or sending more emails. It\u2019s about being intentional about where and how you show up, creating content that helps people find you, personalizing your outreach, building confidence in what you\u2019re marketing, and developing genuine relationships with the clients you want to reach. In this conversation, Anne and Marc discuss: Why posting on social media doesn\u2019t guarantee your audience will actually see your content How changing algorithms are affecting organic reach Why Marc is focusing less on likes and views and more on search indexing How useful, genre-specific content can help voice actors become more discoverable Where AI can support your marketing without replacing your experience or personality Why some voiceover clients are increasingly looking for storytellers and more natural performances How confidence in your demos can affect your willingness to market yourself Why your demo needs to reflect a performance you can deliver in a live session How personalized outreach can stand out from generic, AI-generated emails Why long-term voiceover marketing still comes back to trust, relationships, repeat clients, and referrals Podcast Chapters 00:00 \u2013 Marketing in a Noisier World 07:18 \u2013 Think Beyond Social Media Reach 18:16 \u2013 AI, Genre Changes, and Human Storytelling 28:29 \u2013 Confidence in Your Demos 34:31 \u2013 Personalize Your Marketing 43:31 \u2013 Algorithms, Relationships, and Long-Term Growth Listen to the Full Episode Listen to the full VO BOSS Podcast episode for more conversation with Anne and Marc on voiceover marketing, AI, search visibility, personalized outreach, stronger demos, and building relationships with the clients you want to reach. Work With Anne Book time with Anne to work on your voiceover career, business, or a specific genre. More From Anne Ganguzza Anne Ganguzza is a voice talent, producer, coach, and host of the VO BOSS Podcast. New episodes drop every Tuesday with practical conversations about voiceover, business, marketing, and building a sustainable career. Subscribe to the VO BOSS YouTube channel for new episodes and more voiceover business content. Sponsored by ipDTL ","author_name":"VO BOSS","author_url":"https:\/\/voboss.com","html":"