{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Return to Real: Why Authenticity Is the Last Advantage (with Ryan Levesque)","description":"Ryan Levesque is a 7X Inc. 5000 CEO who's generated over $100 million and sold two companies, and in this conversation he makes the case that in a world of artificial everything, real is the last true advantage. Kelly sits down with him to talk about his new book, Return to Real, and the personal unraveling that led to it. He and Kelly go deep on the pattern they both know firsthand, the belief that achievement is how we earn love, and why that wiring builds great companies and hollow lives in equal measure. Then Ryan lays out the three shifts from the book: the analog advantage, the oxytocin advantage, and the contrarian advantage.&amp;nbsp; What's inside:  The storm that snapped Ryan out of growth-at-all-costs Why &quot;achievement equals love&quot; builds hollow success The three advantages: analog, oxytocin, and contrarian The double craving: what you want is what your market wants  Timestamps  00:00 \u2014 The 2021 Texas storm and the first domino 07:00 \u2014 Deciding to sell the company and reclaim time with his kids 08:30 \u2014 Where is the &quot;enough&quot; point? 10:00 \u2014 Who Ryan was before vs. who he is now 12:00 \u2014 Achievement as the way we learned to earn love 14:30 \u2014 The Tylenol principle: ambition is dose-dependent 16:00 \u2014 The $70M deal that collapsed, and the thread he couldn't drop 18:30 \u2014 The double craving: what you crave is what your market craves 20:30 \u2014 The recoil effect of AI and the move to analog 22:30 \u2014 Shift 1: the analog advantage 24:00 \u2014 Shift 2: the oxytocin advantage (trust over dopamine) 27:00 \u2014 Shift 3: the contrarian advantage (a category of one)  Resources &amp;amp; Mentions  Grab Ryan's new book, Return to Real,&amp;nbsp;and the bonuses at www.returntorealbook.com (also available wherever books are sold).&amp;nbsp; Follow Ryan on social: https:\/\/www.instagram.com\/askryanlevesque\/?&amp;nbsp;  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43172433\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/43172433"}