{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Red Roof\u2019s Growth Strategy as Economy Hotels Gain Ground","description":"Consumers don\u2019t shop for \u201ceconomy hotels.\u201d They shop for a price point, a product they like and an experience that works for them.  That\u2019s a big reason I think Red Roof has an interesting opportunity right now. At its conference in Fort Lauderdale, the company laid out plans to grow Red Roof Plus+, the traditional Red Roof brand and HomeTowne Studios, while also strengthening RediRewards and putting more focus on lighting, personalization and the guest experience.  My takeaway: as hotel rates keep climbing, #EconomyHotels have a chance to compete for travelers who care less about our industry labels and more about what they\u2019re actually getting for the money.  Here\u2019s my quick wrap-up from the conference and where I think Red Roof fits into the #Hospitality conversation.  Want the weekly roundup of news, videos, and what you might\u2019ve missed from #NoVacancyNews? Text HOTEL to 66866. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43157018\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/43157018"}