{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E301 | Recognizing and Overcoming Resistance to Changes Needed to Scale","description":"Why do we often resist the changes we know we need to make in our business? Despite wanting something different, most people naturally gravitate towards what feels familiar and known. And that can become a challenge when you have a big vision and goals that require you to be thinking, leading, operating, and scaling differently. In this week\u2019s episode of Scale Differently, I dig into how to get past any resistance to change so there is nothing standing between you and your vision, including: Why knowing what needs to change isn\u2019t always enough Where resistance often shows up as you scale Why we naturally gravitate towards what\u2019s familiar How to step out of what's comfortable & into the unknown A different way to think about accountability The bigger your vision, the more likely it is to require things from you and your business that you haven\u2019t done before, which makes your willingness to embrace change an important part of realizing it. And if you know your 2027 vision is going to require you to think, lead, operate, and scale differently, and you want support making those shifts a reality, I\u2019d love to partner with you inside Threshold.  Now accepting applications at https:\/\/www.cristagrasso.com\/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https:\/\/scaledifferently.substack.com\/   Interested in working with me? Book a call so we can explore working together: https:\/\/www.leanscaling.com\/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let\u2019s start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the \ufb01rst to listen to new episodes each Tuesday.   ","author_name":"Scale Differently","author_url":"https:\/\/scaledifferently.substack.com\/","html":"