{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing to Premium Buyers","description":"Premium buyers don\u2019t want to feel like they are one person in a crowd. They want to know that they\u2019re the right fit for the right solution. &amp;nbsp; In this episode, Eleanor breaks down why marketing to premium buyers requires a different approach than traditional promotion. She explains why premium buyers respond to curation rather than mass promotion, and why having clear standards around who you work with is one of the most important foundations for attracting the right clients. &amp;nbsp; Get full show notes and more information here: https:\/\/safimedia.co\/WO121 Follow Eleanor on LinkedIn and Instagram here: https:\/\/www.linkedin.com\/in\/eleanorbeaton\/ https:\/\/www.instagram.com\/eleanorbeaton\/ ","author_name":"Woman Owned: The Growth Podcast for Women Entrepreneurs","author_url":"https:\/\/safimedia.lpages.co\/womanownedpodcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43121203\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/206913753"}