{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stateside\u2019s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode","description":" How do you balance two brands that are runaway successes?   Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade).   From a marketing perspective, Stateside has created dedicated teams for each brand, he explained. On the sales side, the company has built a national accounts team and stable of state managers who, after two years, finally have the bandwidth to take on another brand.   The result is another brand in Super Lyte that is being dubbed the drink of the summer, while Surfside is on pace to sell 13 million cases this year, Quigley shared.   Meanwhile, Super Lyte is expected to sell four million cases by year\u2019s end, making it the largest spirits-based ready-to-drink (RTD) launch of all time, he added.   \u201cIt shot the lights out in our core in Pennsylvania, Jersey, New York,\u201d he said. \u201cIt just went gangbusters and it\u2019s still doing incredibly, incredibly well.\u201d   Stateside is now pushing Super Lyte into 40-plus states to gain a \u201cfirst-mover advantage\u201d with a host of new challenger brands entering the hard sports drink segment, Quigley said.   The target now is for both brands to cross the 25-million-case threshold.   \u201cIf they both get over 25 million cases, which is like High Noon\u2019s highwater mark, I\u2019m a happy guy,\u201d Quigley said. \u201cI think I\u2019ve done my job. Time will tell.\u201d   Ahead of the interview, Brewbound\u2019s Jessica Infante and Zoe Licata breakdown the the latest headlines, including: Samuel Adams front of house workers\u2019 successful unionization effort; Mark Anthony\u2019s termination of Coors Distributing in the Denver metro; The end of Stateside\u2019s lawsuit against Anheuser-Busch InBev over its Skimmers brand. The duo also tackles the NFL\u2019s crackdown on player celebrations pantomiming drinking a beer (or juice). ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"