{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #803: Niching Into ADHD Moms Without Becoming the Kid's Therapist","description":"You know that feeling when you've got a niche but you're still missing where these people actually are &amp;amp; how to go find them? Today I'm working with Anna, who wants to work with moms of upper elementary kids just diagnosed with ADHD, moms who don't want to medicate &amp;amp; don't know what to do as it creates havoc in their marriage &amp;amp; home. We get into who to network with beyond the obvious, testing psychologists, psych prescribers, chiropractors who specialize in kids, neurofeedback places, even homeschool communities &amp;amp; private schools since so many of these families end up there. Anna &amp;amp; I also talk through her fear of cold emailing a practice five hours away (spoiler, she's overthinking it) &amp;amp; how to write copy that goes for the jugular on a mom's feelings of failing without accidentally doing trauma work on the website. We wrap up talking about the difference between marketing direct to a community versus through referral sources, and why she needs both. Paubox makes compliance easy &amp;amp; not annoying! Get $250 off HIPAA compliant email at  get.paubox.com\/private-practice\/abundance-practice-building&amp;nbsp; Sponsored by TherapyNotes\u00ae: Looking to switch EHRs? Try TherapyNotes\u00ae for 2 months free by using promo code ABUNDANT at www.therapynotes.com. Need help building and filling your practice? Check out the Abundance Party. For only $345 (or 6 months at $69\/mo), you'll get access to on-demand courses, trainings, scripts, templates, plus monthly group calls and 1:1 opportunities: https:\/\/www.abundancepracticebuilding.com\/party&amp;nbsp; &amp;nbsp;Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https:\/\/www.abundancepracticebuilding.com\/niche&amp;nbsp; ","author_name":"Abundant Practice Podcast","author_url":"http:\/\/abundancepracticebuilding.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43072923\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/206779678"}