{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You\u2019re Already in Sales (Even If You Hate Selling)","description":"A lot of people hear the word sales and immediately think of something negative. Pushy. Manipulative. Sleazy. Someone trying to convince you to buy something you don\u2019t need. But that\u2019s not sales. That\u2019s bad sales. In this episode, I break down why selling is one of the most misunderstood skills in business and why, whether you realize it or not, you\u2019re already selling every single day. When someone helps you find the right tire after yours goes flat, that\u2019s sales. When a family finds the right home, sales is involved. When a business solves a problem for a customer, somebody had to communicate the value of that solution. Good sales is problem solving. And it goes way beyond products and services. You sell ideas. You negotiate. You persuade. You communicate your point of view. You sell yourself in a job interview. As a leader, you sell your team on a vision. As a business owner, you have to get customers, employees, partners, and sometimes even yourself to believe in where you\u2019re going. The question isn\u2019t whether you sell. The question is whether you\u2019ve learned how to do it well. In this episode, I cover: Why so many people have a negative relationship with sales The difference between selling and manipulating Why great salespeople focus on solving problems How sales shows up in everyday life Why business owners can\u2019t afford to avoid learning sales The connection between sales, negotiation, persuasion, and leadership Why providing real value changes the entire sales conversation How becoming better at selling can change the trajectory of your business and career If you\u2019re an entrepreneur, business owner, sales professional, leader, coach, or someone who has always said, \u201cI\u2019m just not a salesperson,\u201d this episode is for you. Because sales isn\u2019t something reserved for people with \u201csales\u201d in their job title. You\u2019re already doing it. Now it\u2019s time to get good at it. Just Keep Reaching.Joe Rosner  www.justkeepreaching.com ","author_name":"The Just Keep Reaching Show","author_url":"https:\/\/justkeepreachingshow.libsyn.com","html":"