{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"0727: You're Not Special Enough","description":"In today\u2019s crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters, how differentiation drives growth, and what it takes to get\u2014and keep\u2014more clients. WATCH ON YOUTUBE: https:\/\/youtu.be\/U8ocsUEixCI GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https:\/\/joinmya.com\/from-first-date-to-forever-book POWERED BY: JOIN mya! https:\/\/joinmya.com LET\u2019S CONNECT! BTT Instagram: https:\/\/www.instagram.com\/beyondthetechnique  MYA Instagram: https:\/\/www.instagram.com\/join_mya FOLLOW KATI WHITLEDGE Instagram: https:\/\/www.instagram.com\/katiwhitledge  Get my favorite bio-hacking products: https:\/\/www.best365labs.com\/?ref=tojxxlga ","author_name":"Beyond The Technique Podcast","author_url":"http:\/\/katiwhitledge.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43016683\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/43016683"}