{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2573: TBT: Getting Inside John Smith's Head","description":"There\u2019s an old saying in marketing that says \u201cif you want to know why John Smith buys what John Smith buys, you\u2019ve got to see the world through John Smith\u2019s eyes. That seems pretty obvious, but it actually goes a lot further than just knowing what your target prospect--John Smith--likes and dislikes. It often entails knowing what John Smith wants before he even knows he wants it\u2026 so you have to understand how he receives information\u2026 how he processes it\u2026 and how he reacts to it. You have to literally be able to think like John Smith to be able to be successful in marketing. Oh, same thing goes for JANE Smith, by the way! On today\u2019s podcast that we pulled out of the webinar archives, Rich is going to show you exactly how to do hat--how to get inside John or Jane Smith\u2019s head and see the world like they do. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"