{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Playing It Beige: 3 Brand Mistakes Making You Invisible","description":"There are more tools than ever to create a beautiful brand \u2014 so why are so many businesses starting to look exactly the same? In this episode, D\u2019Arcy sits down with anthropologist and consumer researcher Dr. Chelsea Shields to unpack three mistakes they see even incredibly talented businesses making: playing it too safe, building from inside their own perspective instead of understanding the buyer, and creating a brand that may be beautiful but isn\u2019t distinctive enough to be remembered. They talk about why your greatest differentiator may be the thing you can\u2019t see in yourself, what the people who almost bought can teach you, why bold doesn\u2019t have to mean controversial, and how generic visuals can make extraordinary work feel surprisingly ordinary. They also explore what happens when you\u2019ve outgrown the identity your audience originally followed you for \u2014 and why evolving your brand doesn\u2019t mean abandoning everything you\u2019ve built. Ultimately, D\u2019Arcy makes the case for something bigger than creating a prettier brand: Don\u2019t just build a brand. Build a world. Because content can fill a feed. A great brand should make someone feel something \u2014 and give the right person a world she wants to step into. Connect with Dr. Chelsea Shields: [CHELSEA WEBSITE] Connect with D\u2019Arcy: [D\u2019ARCY WEBSITE] [D\u2019ARCY INSTAGRAM] ","author_name":"Play It Brave Podcast","author_url":"http:\/\/thepathpodcast.libsyn.com\/website","html":"