{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"380 Can You Actually CREATE More Demand for Your Farm Products?","description":"Can You Actually CREATE More Demand for Your Farm Products? Demand for your farm product often feels like it has a ceiling \u2014 but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand -- an important element in the sales\/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question: What if you check the demand\u2026and there simply isn't enough yet? Are you stuck with the demand you've got? Marketing can't magically make everyone want what you sell. But there ARE things you can deliberately do to make a product more desirable, move a hesitant customer toward buying, and cultivate more demand over time. In this episode, I'm sharing five demand levers you can experiment with on your farm. We'll talk about: Why limiting something about your offer can actually increase demand Some creative ways to generate buzz and energy around a product that isn't moving How to tap into the power of collaborations and social proof to get more of the right eyeballs on your stuff I'll also share some real examples from Shared Legacy Farms, including some weird, fun and unexpected things we did that got our customers talking (and buying). Helpful Links & Resources Ep. 379: Got Demand? The 6 Questions to Ask Before You Grow More Farm Products - This was part 1 of this series all about Market Demand. https:\/\/directory.libsyn.com\/episode\/index\/id\/42872465 What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you\u2019ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you\u2019re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69\/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com\/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com\/subscribe) ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"