{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"076: The Secrets of Marketing Automation with Kevin Bobowski","description":"Quote:\r\n“The CMO has quickly become a general manager.”  - Kevin Bobowski \r\nGuest:\r\nKevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.\r\nCompany:\r\nAct-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.\r\nIn This Episode:\r\n\r\nHow Marketing Automation can revolutionize your business.\r\nHis unusual path to becoming a CMO.\r\nWhat Act-On does as a company. \r\nThe advantages of being a last mover.\r\nWhat to look for when considering a marketing automation software.  \r\nThe evolution of the CMO role.\r\n\r\nResources:\r\nA Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.\r\nPWC\r\nWeb Trends\r\nExact Target \r\nOfferPop\r\nAct-On","author_name":"IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email","author_url":"http:\/\/imanetwork.org\/webinar","html":"