{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Rethinking Roofing Underlayment","description":"In this episode of Roofing Road Trips\u00ae, Megan Ellsworth sits down with Christopher Vick from Sentry Building Innovations to explore why underlayment is often overlooked and what contractors may be missing by treating it as a basic layer. The conversation dives into how the industry typically views underlayment and why a more strategic approach can improve performance and durability. Listeners will also learn how Sentry is thinking differently about underlayment \u2014 from \u201cgood, better, best\u201d options to the value of brand trust and manufacturing control. This episode will leave contractors with a fresh perspective on how to use underlayment to offer options, differentiate from competitors and position themselves as the roof system expert to gain customers\u2019 trust. Learn more at RoofersCoffeeShop.com!&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/ &amp;nbsp; Are you a contractor looking for resources? Become an R-Club Member today! https:\/\/www.rooferscoffeeshop.com\/rcs-club-sign-up &amp;nbsp; Sign up for the Week in Roofing!&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/sign-up &amp;nbsp; Learn more about Sentry Building Innovations here! https:\/\/www.rooferscoffeeshop.com\/directory\/sentry-building-innovations Follow Us! &amp;nbsp; https:\/\/www.facebook.com\/rooferscoffeeshop\/&amp;nbsp; https:\/\/www.linkedin.com\/company\/rooferscoffeeshop-com&amp;nbsp; https:\/\/x.com\/RoofCoffeeShop&amp;nbsp; https:\/\/www.instagram.com\/rooferscoffeeshop\/&amp;nbsp; https:\/\/www.youtube.com\/channel\/UCAQTC5U3FL9M-_wcRiEEyvw&amp;nbsp;  https:\/\/www.pinterest.com\/rcscom\/&amp;nbsp; https:\/\/www.tiktok.com\/@rooferscoffeeshop&amp;nbsp; https:\/\/www.rooferscoffeeshop.com\/rss&amp;nbsp; #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #SentryBuildingInnovations ","author_name":"RoofersCoffeeShop","author_url":"https:\/\/www.rooferscoffeeshop.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42873860\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/206210015"}