{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2563: The Contractor\u2019s Guide To OTT, Part 1 of 3","description":"OTT advertising used to be too expensive for most contractors. Now the economics have changed. Rich Harshaw explains how streaming television can deliver targeted reach, meaningful frequency, better tracking, and stronger integration with your existing marketing. Learn what CPMs really mean, why premium inventory may be overpriced, and how to decide whether your company is ready for OTT right now. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42866685\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42866685"}