{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Frumpy to Fabulous: How Ifen Carlson Built a Slipper Brand at 55","description":"What happens when you stop saying, \u201cSomeone should make this,\u201d and decide to become the someone? In this episode, we\u2019re talking with Ifen Carlson, founder of Luvons, the stylish, machine-washable slipper brand she launched at 55 after nearly three decades in management consulting and consumer finance marketing. Luvons was born from a simple frustration: Ifen wanted a shoe-free home while her children were young, but she couldn't find slippers that were comfortable, stylish, washable, and worthy of wearing when guests arrived. Instead of settling for frumpy or disposable footwear, she eventually decided to create the product she couldn't find. But she didn't build it based on assumptions. She interviewed hundreds of women to discover what they actually wanted, partnered with a footwear designer, and turned those insights into Luvons' first style, Devon. The result? Devon launched on Kickstarter in 2023, reached its funding goal on day one, and became a Kickstarter Project We Love. Since then, Luvons has been featured in ELLE Decor, Better Homes &amp;amp; Gardens, PureWow, and more. And Ifen does it all herself from San Francisco: marketing, customer service, shipping, and everything in between. Ifen's Zone of Geniuses... \u2728 Why it's never too late to become an entrepreneur \u2728 How listening to customers can transform an idea into a business \u2728 Why market research should happen before you build the product \u2728 What starting a business at 55 really looks like \u2728 The courage it takes to turn an everyday annoyance into an opportunity \u2728 How one woman built a consumer brand from the ground up, one pair of slippers at a time If you've ever had an idea and thought, \u201cSomeone should create this,\u201d this episode may have you looking at that idea very differently. Because sometimes the best business opportunities aren't hiding in some grand invention. They're sitting right under your feet. \ud83d\udc63 CONNECT WITH IFEN IN ONE-CLICK Website: myLuvons.com Instagram:&amp;nbsp;https:\/\/www.instagram.com\/myluvons  Facebook:&amp;nbsp;https:\/\/www.facebook.com\/Luvons #Entrepreneurship #WomenEntrepreneurs #FemaleEntrepreneurs #WomenInBusiness #EntrepreneurOver50 #MidlifeEntrepreneur #EntrepreneurshipAfter50 #WomenOver50 #BusinessOwner #SmallBusiness #StartupFounder #ConsumerBrand #ProductDevelopment #MarketResearch #CustomerResearch #KnowYourCustomer #WomenInBusinessPodcast #EntrepreneurPodcast #BusinessPodcast #Luvons #SlipperBrand #KickstarterSuccess #BootstrappedBusiness #BuildAProduct #NeverTooLate #IfenCarlson #Luvons #AngieGiltner #FeMetis ","author_name":"The Girl With The Purple Hair Talks Business","author_url":"http:\/\/sites.libsyn.com\/415919\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42860335\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/206178755"}