{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Grow a Home Service Business by Buying Competitors, Not Ads | Alex Smereczniak","description":"How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone.  In this episode, Tersh Blissett and Josh Crouch sit down with Alex to unpack how to grow through acquisition instead of ads, why the wrong business partner is the number one reason companies fail, and how to finance a deal using tools most owners have never heard of.  You will hear why buying a retiring competitor can 2 to 3x your business, how seller financing, a 401k rollover, and SBA loans actually work, and the one thing that makes or breaks a co-founder relationship.  THIS EPISODE IS BROUGHT TO YOU BY  UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.com  TRAINUAL Trainual is an AI-powered training and knowledge platform for growing teams. Describe the training you need and it builds the steps, structure, and quiz: trainual.com\/mastery     MARKETSTORM An AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https:\/\/marketstorm.ai\/  CALLRAIL CallRail's Voice Assist is a 24\/7 AI voice assistant that answers every call, handles customer questions, and books jobs directly onto your calendar, all without you ever having to step away from the current job. Try Voice Assist for free today at voiceassist.com  BREEZY Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https:\/\/getbreezyapp.com\/schedule-demo?utm_source=partner_servicebusinessmastery&amp;amp;utm_medium=affiliate&amp;amp;utm_campaign=servicebusinessmastery_partnership&amp;amp;utm_content=youtube_video  PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai\/demo  COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https:\/\/companycam.com\/  CONNECT WITH OUR HOSTS AND GUEST  Tersh Blissett: https:\/\/www.linkedin.com\/in\/tershblissett\/ Josh Crouch: https:\/\/www.linkedin.com\/in\/josh-crouch\/ Alex Smereczniak, Co-Founder and CEO of Franzy: https:\/\/www.linkedin.com\/in\/alex-smereczniak-40310329\/ Franzy: https:\/\/franzy.com\/  ABOUT SERVICE BUSINESS MASTERY  Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https:\/\/servicebusinessmastery.com\/  Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it.  #ServiceBusinessMastery #HomeServices #BuyingABusiness #Franchising #Entrepreneurship","author_name":"Service Business Mastery for Skilled Trades: HVAC, Plumbing &amp; Electrical Home Service","author_url":"https:\/\/www.servicebusinessmastery.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42842540\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/206110925"}