{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Is It Going To Work? Ancient Wines, Modern Idea: How Armenia Is Sharing Its Bottles: Vahe Baloulian.","description":"This is cleaver, and grass roots. Vahe has an idea to promote the wines of Armenia, one bottle, one dinner, one enthusiat at a time. And, if you ask me, that is what it is going to take to get the industry grounded again. There is alot of spectulation on the role AI will play in this renassance, and most likely the role will be voluminous, but AI cannon the place of sharing a bottle of wine with a friend. And Vahe is proposing this very idea. If you\u2019ve ever wondered how the wine world can get shaken up by a little friendly challenge, you\u2019re in for a treat! In this episode, host Paul Kalemkiarian and guest Vahe spill the wine (figuratively) on why the second week of November is something to circle on your calendar: Armenian Wine Week\u2014globally! What\u2019s the Big Idea? During Armenian Wine Week, every Armenian is encouraged to: Buy 2 bottles of Armenian wine. Gift 1 bottle to a non-Armenian friend\u2014spread the love, and the tannins! Challenge 3 friends to do the same\u2014think of it as the \u201cIce Bucket Challenge\u201d but far more delicious (and less shocking to the system). As Vahe quips, \u201cEvery Armenian is a boat that can take this wine to the ocean of wine drinkers\u201d 00:18. You don\u2019t even have to drink it all yourself\u2014just share, enjoy, and invite others to the wine party. Imagine your Thanksgiving table with a bottle from \u201cmy ancient land\u201d and a great story to go with it! 00:24. The Grassroots Spirit This isn\u2019t your typical top-down campaign. Vahe describes it as purely grassroots\u2014no big-budget ads, just community, passion, and a dash of friendly competition. There\u2019s no event to organize, no one to blame, and no committees to argue over poster colors 44:39. It\u2019s \u201ceverybody\u2019s wine week,\u201d with customizable logos and materials\u2014so if you hate the color, make your own (and maybe throw in some glitter if you\u2019re feeling festive) 46:46. Why Armenian Wine (and Why Now)? Armenian wines have come a long way. Once, they were (to put it gently) \u201cvirtually undrinkable\u201d according to Paul Kalemkiarian 05:12, but now there are bottles that belong on the world stage, at a price that\u2019s still a bargain 10:14. The experiment is simple: let the world taste and discover them. And if you need a makeshift conversation starter while gifting your neighbor a bottle, drop the \u201cworld\u2019s oldest winemaking region\u201d fact for bonus points 15:53. How Do You Measure Success? It\u2019s easy: when distributors start running out of stock and wine shops need to restock those Armenian labels, you\u2019ll know the experiment worked 45:32. Until then, every bottle shared is a tiny wave in that \u201cocean of wine drinkers.\u201d Want In? Keep an eye out for www.armenianwineweek.com (coming September), where you can find which wine shops, distributors, and restaurants are on board. And remember\u2014there\u2019s no wrong way to participate, as long as you\u2019re sharing, toasting, and challenging others to join in the fun 46:00. So pour a glass, pass a bottle, and be the waves that bring something ancient to someone new! Cheers\u2014may your \u201cwine networking\u201d be strong and your stories unforgettable.     https:\/\/youtu.be\/lBf0xGz0cKY   Trinity Canyon Vineyards: https:\/\/trinitycanyon.com\/ In Vino (wine bar in Yerevan): https:\/\/invino.am\/ Armenian Wine Week campaign: https:\/\/armenianwineweek.com\/, https:\/\/armenianwine.com\/ Wine Armenia Network: https:\/\/winearmenia.org\/ ","author_name":"Wine Talks with Paul K.","author_url":"https:\/\/www.winetalkspodcast.com","html":"