{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith","description":"The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post \u2014 Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie and Leah get into: The Instagram DM Leah ignored because she assumed it was a fan account \u2014 and the year it then took Frankie to believe Faves was actually a business Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list The difference between a customer and a community, and how to tell which one you've actually got Why what you say no to matters more than what you say yes to \u2014 including the big-money offers they turned down when they badly needed the money The front row decision at Faves The Runway, why PR pushed back, and what it bought them How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced Why 30 engaged people in a room is a genuine win, not a disappointing turnout What actually happens when brands hand over creative control \u2014 and why those are the collaborations that perform Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go Why in-person is the one thing AI can't touch, and what that means for how you sell clothes Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion." If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away. Find Faves Instagram: @favestheedit TikTok: @favestheedit Frankie Bridge: @frankiebridge on Instagram \u00b7 @frankiebridge on TikTok Faves newsletter:  https:\/\/manage.kmail-lists.com\/subscriptions\/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio Leah Meredith: https:\/\/www.instagram.com\/leahmmeredith\/ https:\/\/www.instagram.com\/haus_of_hyde https:\/\/uk.linkedin.com\/in\/hausofhyde Mentioned in this episode F&F at Tesco \u2014 Frankie's first clothing collaboration, and how she and Leah met River Island, ASOS and Katie Loxton \u2014 named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live Faves The Runway \u2014 their London Fashion Week show. Faves Live events on Eventbrite Lauren Paxton \u2014 Faves stylist \u00b7 Izzy Utterson \u2014 head of wellness contributor [spellings to confirm] FEBE Growth 100 \u2014 Frankie and Leah are listed as co-founders of Faves on the 2026 list Work with Elizabeth Magnetic \u2014 the six-month group marketing programme for fashion brands. 25 places a round \u2192 https:\/\/www.elizabethstiles.co.uk\/marketing-waitlist The Scaling Project \u2014 six months of 1:1 mentoring for established, VAT-registered brands \u2192 elizabethstiles.co.uk\/level-up The Starter Course \u2014 four sessions for anyone at the very beginning \u2192 elizabethstiles.co.uk\/services The Fashion Feed \u2014 the free weekly newsletter and Facebook group Free resources \u2192 elizabethstiles.co.uk\/freebies   ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"