{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Secret to Getting Early-Career CPAs Excited About Financial Planning","description":"The future of personal financial planning depends in part on whether today\u2019s professionals help the next generation see what the career can become. In this episode of the PFP Podcast, Cary Sinnett talks with Dr. Brianne Smith about how firms can expose students and early-career professionals to the human side of financial planning and give them meaningful opportunities to grow into advisory roles. Drawing on her experience as both a practitioner and accounting professor, Brianne shares practical ideas for developing future financial planners, from bringing real client stories onto college campuses and creating PFP internships to inviting young professionals into client meetings before they feel fully \u201cready.\u201d What you\u2019ll learn:  How real client stories can help students see financial planning as a meaningful career Why firms should consider creating dedicated PFP internship experiences How \u201cgraduated responsibility\u201d can build confidence, from analysis to client meetings and recommendations Why pre- and post-meeting conversations can turn client exposure into professional development The importance of cultivating curiosity, problem-solving, communication, and the human side of advice  As technology continues to reshape the profession, Brianne argues that the ability to troubleshoot, ask better questions, communicate effectively, and connect with clients will become even more valuable. Developing those capabilities starts by intentionally giving the next generation opportunities to observe, participate, and eventually lead. AICPA Resources: Resource: Pathways to Practicing Personal Financial Planning Archive: A story of tax to personal financial planning Podcast: Why the Future of Financial Planning Runs Through the CPA This episode is brought to you by the\u202fAICPA\u2019s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA\/PFS credential\u202fprogram, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search \u201cAICPA Personal Financial Planning\u201d on your favorite podcast app. ","author_name":"AICPA Personal Financial Planning (PFP)","author_url":"https:\/\/pfplanning.libsyn.com\/pfp","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42750540\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42750540"}