{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2552: TBT: Understanding the Educational Spectrum","description":"Today\u2019s podcast is a gem from the archives\u2026 and is a must-listen for anyone who is really into the science and art of marketing. Rich covers a topic he calls \u201cthe educational spectrum,\u201d which is a way to quantify how ready a prospect is to buy\u2026 and then adjusting your messaging to say the right things at the right time. Rich gives example after example after example on this webinar\u2026 so you will understand the concept loud and clear\u2026 and more importantly, you\u2019ll be able to use it as you create marketing for you company. Remember, this is ThrowBack Thursday\u2026 so you will hear some references to \u201cMonopolize Your Marketplace\u201d and other terms that are a bit outdated. But the concepts are still as relevant as ever! ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42724555\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42724555"}