{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Classic Virtues of Partner Channels \u2013 Now with AI as a Lever","description":"This article was written by Hans Peter Bech and is read by an automated voice. Technology companies seeking to increase growth and market share through an indirect channel of business partners need to master many disciplines. The most important are still the classic virtues: understanding the business case, generating revenue, and creating and retaining satisfied customers. Artificial intelligence does not change these fundamental principles. But AI can make the work faster, cheaper and more precise, thereby improving the economics for both the vendor and its partners. In this article, aimed primarily at B2B software companies in the lower third of the market penetration curve, I examine the classic virtues that, in my view, will matter most in the years ahead. Along the way, I show where AI can add genuine business value. ","author_name":"The channel to global market leadership","author_url":"http:\/\/tbkconsult.com\/blog\/","html":"