{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Is Personal Branding BAD for Women Entrepreneurs?","description":"Personal branding has become the default advice for women entrepreneurs. But what if building your business around yourself is actually limiting the value of what you are creating? &amp;nbsp; In this episode, Eleanor shares a research insight that is changing how she thinks about women-led businesses and enterprise value: the difference between having a channel and being the channel. She explores why so many women founders are taught to become the distribution system for their businesses, and why that can create a founder dependency that limits growth and enterprise value. &amp;nbsp; Watch the full video here:&amp;nbsp; https:\/\/youtu.be\/CrwUuUCd9qk Get full show notes and more information here: https:\/\/safimedia.co\/WO116 Follow Eleanor on LinkedIn and Instagram here: https:\/\/www.linkedin.com\/in\/eleanorbeaton\/ https:\/\/www.instagram.com\/eleanorbeaton\/ ","author_name":"Woman Owned: The Growth Podcast for Women Entrepreneurs","author_url":"https:\/\/safimedia.lpages.co\/womanownedpodcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42639160\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205656130"}