{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1174. Should You Double Down on Substack? These 5 Questions will Help You Decide","description":"is Substack right for me? In this episode, Kelly gives you a clear, honest framework to answer it yourself, because Substack is not for everyone. She walks through five questions to determine whether Substack can become a real money-making machine for your business. She also settles the "will it work for my industry?" question once and for all, explains why she's not leaving Instagram, and breaks down why owning your list, and getting paid directly for your content, makes Substack the best trust-building offer she's ever seen. What's inside: The one rule to follow before you add anything new to your plate Five questions to know if Substack is your platform Why the "will it work for my niche?" worry is the wrong question How Instagram and Substack feed each other in one funnel Timestamps 00:00 \u2014 Should you quit something to double down on Substack? 00:42 \u2014 Recap: relationship capital, quiet millionaires, and the activation era 02:05 \u2014 What are you optimizing your business for? 02:22 \u2014 The rule: when you pick something up, put something down 02:47 \u2014 Spoiler: Substack isn't for everyone 03:26 \u2014 Substack is what LinkedIn could have been (the data) 05:06 \u2014 Question 1: is your LinkedIn effort turning into daily sales? 06:03 \u2014 Why Kelly's team stopped creating original work for LinkedIn 07:13 \u2014 Question 2: how consistently are you creating? 08:29 \u2014 Question 3: do you have an inventory of long-form content? 10:03 \u2014 Question 4: is your audience growing somewhere? 12:05 \u2014 Question 5: are you Category A or Category B? 12:22 \u2014 Category A: the aesthetics, trends, and short-form creator 14:12 \u2014 Category B: the depth, frameworks, and long-form creator 16:14 \u2014 Stop the "will it work for my industry?" paralysis 17:50 \u2014 Why Kelly isn't leaving Instagram (discoverability and the funnel) 20:18 \u2014 The Substack paid challenge: what's inside 24:11 \u2014 The bonus available through Sunday, and why you own your list 25:13 \u2014 Content is the product: the best trust-building offer there is Resources & Mentions The Substack Paid Subscriber Growth Challenge: Join our 30-day challenge starting September 9th, where we are sharing live trainings, coworkings, and DAILY growth prompts with the goal to help you generate your first or next 100 paid subscribers and land on the Substack bestseller list. Includes a daily sales action step, four weekly deep-dive trainings (Notes; tiers\/setup\/monetization; articles; campaigns), and an accountability pod. $297 for non-clients; $180 off for annual Sacred Art of Selling subscribers and $200 off for VBS members: https:\/\/www.virtualbusinessschool.com\/vbs-30-day-paid-substack-subscriber-challenge  The Sacred Art of Selling \u2014 Kelly's Substack: https:\/\/kellyroachofficial.substack.com\/  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"