{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"074: The Power of Addressable TV with Brienna Pinnow","description":"We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow\r\nGuest:\r\nBri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. \r\nCompany:\r\nFor over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.\r\nIn This Episode:\r\n\r\nWhat is Addressable TV and why is it so important?\r\nWhat Bri does as a part of the Experian marketing division\r\nHow Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies. \r\nWhy it's important to meet customers where they are. \r\nHow Experian Marketing developed their focus on addressable marketing.\r\n\r\n \r\nResources:\r\nIMA Leader 018 Brian Wong: CEO of Kiip [http:\/\/imanetwork.org\/018-brian-wong\/]\r\nIMA Leader Video Podcast [Bit.ly\/ImaLeaderVideo]","author_name":"IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email","author_url":"http:\/\/imanetwork.org\/webinar","html":"