{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"318. Why US startups beat Europeans, and lessons from Slack and Dropbox","description":"Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't know is what was actually happening behind the scenes. This episode is about the marketing myth that is costing founders millions \u2014 and what the smartest ones actually do instead. Listen to this episode to learn:&amp;nbsp;  The viral growth myth \u2014 why the most famous &quot;organic&quot; growth stories in startup history were actually the result of deliberate marketing investment Why the average UK startup exits for around $15 million while the average US startup exits for $61 million \u2014 and what marketing has to do with it A simple framework for figuring out exactly how much you should be spending to grow your business  This episode is for you if:  You are a founder who has been telling yourself your product will grow by itself You are raising money and want to know how to make the case for marketing budget to your investors You want a practical framework for thinking about growth \u2014 wherever you are in the world  \u23f0 Last chance: Book your free consulting session with Sophia The link closes on 1 September. After that, it is gone. If you want help figuring out your marketing strategy, your personal brand, or how to make the case for marketing budget to your investors or CFO \u2014 book your session now. [Book your session here \u2014 closes 1 September] Timestamps:  00:00 \u2013 The marketing myth costing founders millions 02:03 \u2013 Free consulting session deadline reminder 05:00 \u2013 Why US startups outspend European ones on marketing 08:45 \u2013 Why marketing is the riskiest job in the C-suite 11:30 \u2013 The truth behind Slack and Dropbox's &quot;viral&quot; growth 15:20 \u2013 Personal brand as capital-efficient marketing 17:00 \u2013 Budgeting for long enterprise sales cycles 19:30 \u2013 Marketing spend benchmarks by stage and sector 21:30 \u2013 How to calculate customer acquisition cost vs. lifetime value 22:30 \u2013 Final advice for founders, investors, and corporate innovators  Follow and Review: We\u2019d love for you to follow us if you haven\u2019t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We\u2019d love it even more if you could drop an honest review on&amp;nbsp;Apple Podcasts. Simply select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.  Listen to our podcast on:   Apple   Spotify   YouTube    Audible    Pandora  Transcript: https:\/\/www.techfornontechies.co\/blog\/318-why-us-startups-beat-europeans-and-lessons-from-slack-and-dropbox ","author_name":"Tech for Non-Techies \u2014 Product Thinking &amp; Innovation for Business Leaders","author_url":"https:\/\/www.techfornontechies.co\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42559940\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205455820"}