{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How SEO Agencies Can Drive More Than Rankings | Kevin Kapezi","description":"In this episode, Samy talks with Kevin Kapezi, founder and director of Growthack.io, about how SEO agencies can become more valuable to clients by connecting search work to wider commercial goals. Kevin explains how Growthack moved beyond positioning itself as \u201cjust an SEO agency,\u201d why the language clients use on sales calls can sharpen agency messaging, and how trusted partnerships with web development, paid media, and digital PR specialists can strengthen both delivery and lead generation. They discuss:   How to position your SEO agency around business outcomes, not deliverables   Why partnerships and in-person relationships can outperform cold outreach   How to use client language to sharpen your agency messaging   How to connect rankings, traffic, and AI visibility to commercial results   What a \u20ac2M migration case teaches about measuring the metrics that actually matter   #SEOAgency #AgencyGrowth #SEO #B2BMarketing #AISearch #TechnicalSEO #EcommerceSEO #WebsiteMigration #CollaboratorPodcast ","author_name":"Collaborator Podcast","author_url":"https:\/\/collaborator.pro\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42559565\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205454010"}