{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"347. Finding Your Fit as an Entrepreneur \u2014 with Lindsey Busfield","description":"Lindsey Busfield\u2019s resume doesn\u2019t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she\u2019s the vice president of one of the country\u2019s top legal marketing firms. None of it was the plan. For years, Lindsey figured she\u2019d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn\u2019t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team\u2019s schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.     WHAT YOU\u2019LL LEARN Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job What a two-day aptitude test at Johnson O\u2019Connor revealed about the gap between the entrepreneur Lindsey assumed she\u2019d become and who she actually is The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found Why Lindsey designed her agency\u2019s culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone     RESOURCES MENTIONED Johnson O\u2019Connor aptitude testing \u2014 the two-day assessment Lindsey credits with changing the direction of her career Lindsey\u2019s book, How Personal Injury Lawyers Get Leads: What Works, What Doesn\u2019t, and Why \u2014 https:\/\/www.amazon.com\/dp\/B0H1NB4ZDK Optimize My Firm \u2014 https:\/\/optimizemyfirm.com\/ Personal Injury Marketing Minute podcast, hosted by Lindsey     CONNECT WITH LINDSEY BUSFIELD Website: Optimize My Firm \u2014 https:\/\/optimizemyfirm.com\/ LinkedIn: https:\/\/www.linkedin.com\/in\/lindsey-busfield\/ Optimize My Firm on LinkedIn: https:\/\/www.linkedin.com\/company\/optimizemyfirm\/ Her book: https:\/\/www.amazon.com\/dp\/B0H1NB4ZDK     ABOUT LINDSEY BUSFIELD Lindsey Busfield is the vice president of Optimize My Firm, one of the nation\u2019s leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She\u2019s also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn\u2019t, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.       READY TO BUILD YOUR CONFIDENCE? This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you\u2019ve been trying to be someone you\u2019re not in your business. If so, let\u2019s talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We\u2019ll talk about where you are right now and what might be getting in the way. Book here: https:\/\/app.acuityscheduling.com\/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah\u2019s Freedom Calculator and discover how much your business needs to make to finally be free. Download at https:\/\/sarahwalton.com\/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https:\/\/sarahwalton.com\/online-courses Free Resources: https:\/\/sarahwalton.com\/free-resources CONNECT WITH SARAH Website: https:\/\/sarahwalton.com\/podcast YouTube: https:\/\/www.youtube.com\/@TheSarahWalton Instagram: https:\/\/instagram.com\/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend\u00ae podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it \u2014 they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND\u00ae EPISODES YOU'LL LOVE: Episode 299: From Corporate Layoffs to Creative Freedom \u2014 How Trinette Faint Built Her Multi-Hyphenate Career \u2014 https:\/\/sarahwalton.com\/career-reinvention-after-job-loss\/ Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore \u2014 https:\/\/sarahwalton.com\/stop-being-invisible-online-carrolee-moore Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough \u2014 https:\/\/sarahwalton.com\/reinvent-yourself\/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend\u00ae community! (If you're not sure how to leave a review, you can watch this quick tutorial.)   ","author_name":"The Game On Girlfriend Podcast","author_url":"http:\/\/www.sarahwalton.com\/gameongirlfriend","html":"