{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Kim Jakominich, Senior Director of Brand at Barnes Foundation and Calder Gardens","description":"A great exhibition or performance can draw people in, but a strong institutional brand shapes how they understand the experience\u2014and whether they feel invited to return. Kim Jakominich has spent more than 15 years working across publishing, public media, museums, and cultural destinations. Now Chief Brand Officer at the Barnes Foundation and Calder Gardens, she leads an integrated team spanning marketing, communications, publications, design, editorial, and visual resources, helping steward two distinctly different brands while creating a more unified audience experience. In this episode, Kim reflects on the unexpected path that brought her from Minnesota Public Radio to museum leadership, what she learned by realizing she needed mission-driven work, and how the Barnes\u2019s philosophy of \u201cseeing art differently\u201d influences everything from visitor experience to brand strategy. She also takes us inside the creation of Calder Gardens, where art, architecture, and nature come together in an experience intentionally \u201copen to interpretation.\u201d Kim also shares lessons for cultural leaders on breaking down departmental silos, thinking about brand through the eyes of the audience rather than the organizational chart, and reframing innovation as something more meaningful than chasing new technology. For her, the question is ultimately whether an idea removes barriers, sparks curiosity, and helps audiences discover that art has something to say to them. --- LINKS: Barnes Foundation: https:\/\/www.barnesfoundation.org\/ Calder Gardens: https:\/\/caldergardens.org\/ The BrandLab: https:\/\/www.thebrandlab.org\/ ","author_name":"Arts Unscripted with Monica Holt","author_url":"http:\/\/www.capacityinteractive.com","html":"