{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Alex Osterwalder \u2014 Value Proposition Design in the Age of AI (Part 2)","description":"&quot;You're gonna run up a hundred wrong hills, and you're still not gonna get a good understanding of the map.&quot; Alexander Osterwalder, co-author of Value Proposition Design and founder of Strategyzer, returns for Part 2 of our series. Last week: which projects to retire. This week: value proposition design in the age of AI \u2014 why generative AI can formulate a brilliant value proposition, but only if you've done the homework it cannot do for you. In this conversation, Alex reveals:  Why building fast with AI without validated customer jobs, pains and gains is &quot;running up a hundred wrong hills&quot; The four foundations of an irresistible value proposition \u2014 and why even world-class brands can't show quantitative evidence for the first one Why teams differentiate against competitors instead of through the customer's eyes The Value Stack, Strategyzer's new tool for prioritising the benefits customers actually care about Should you feed your secret formula into enterprise AI? Alex's two answers to the data-privacy dilemma Why the fear of AI handing your value proposition to competitors is \u2014 for now \u2014 irrational Why marketing teams &quot;shouldn't be writing a word&quot; \u2014 and how to turn Gen AI into rocket fuel instead of a shortcut The B2B trap: designing for users when decision-makers sign the cheque How a solo inventor should ABC-test differentiators and pricing with three landing pages The Roger Federer analogy: why e-learning alone will never make you world-class Why growth is a profession you learn, not a creative gift  00:00 Building Fast Up the Wrong Hill 00:25 Validate Customers with Evidence 01:07 A Word from Our Sponsor, Kyndryl 01:45 How Teams Misuse AI in Value Proposition Design&amp;nbsp; 02:59 Why a Value Proposition Is Not a Writing Exercise 03:55 The Four Ingredients of an Irresistible Value Proposition&amp;nbsp; 05:59 Benefits Backed by Proof 06:50 Differentiate Through the Customer's Eyes 07:58 The Process and the Playbook 10:06 AI Only Works After the Homework&amp;nbsp; 11:55 The Data Privacy Dilemma 13:04 Safe Models and Why Your Value Proposition Is Unique 16:41 Stop Wordsmithing, Start Iterating 17:05 The Gen AI Playbook, Step by Step&amp;nbsp; 18:58 Inside the Playbook Library 19:52 B2B: Users vs Decision-Makers 22:05 Listener Discount and Webinar Details 23:07 Advice for Builders and Entrepreneurs 26:11 Discipline Beats Creativity 27:02 The Roger Federer Coach Analogy 30:07 The Party Trick: Evaluating Business Ideas 31:51 Wrap Up and Thanks to Kyndryl Explore the Strategyzer playbook library at https:\/\/www.strategyzer.com \u2014 Innovation Show listeners get 20% off with the code INNOVATIONSHOW20. This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https:\/\/www.kyndryl.com. Sign up for the Kyndryl Institute at https:\/\/www.kyndryl.com\/institute and send us a screenshot for a chance to win a copy of Value Proposition Design, with thanks to Kyndryl. About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership. Website: https:\/\/theinnovationshow.io Substack (Thursday Thought): https:\/\/thethursdaythought.substack.com Apple Podcasts:&amp;nbsp;https:\/\/podcasts.apple.com\/ie\/podcast\/the-innovation-show\/id1148455669 Spotify:&amp;nbsp;https:\/\/open.spotify.com\/show\/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 YouTube:&amp;nbsp;https:\/\/www.youtube.com\/c\/theinnovationshow LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/aidanmccullen &amp;nbsp; ","author_name":"The Innovation Show","author_url":"https:\/\/theinnovationshow.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42493845\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205254065"}