{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Boutique Buyers Choose Which Brands To Stock","description":"They chased one brand for eighteen months. It's now their bestseller. Here's what finally made it say yes \u2014 and what makes a buyer quietly drop you.   Alyssa Iaquinto and Lily Quenneville barely knew each other when they decided to open a shop together. Three years on, ROVE London sits at 333 Portobello Road, stocking D\u00f4en, Simkhai, Posse, St. Agni, Tress\u00e9 and a rotating cast of brands you genuinely cannot buy anywhere else in the UK.   But this isn't really an episode about opening a shop.   Alyssa and Lily are buyers. They are the person on the other end of the wholesale email you've been sending. And in this conversation they say out loud the things brands almost never get to hear: why they say yes, why they say no, what makes them drop a brand, and exactly what a late delivery does to a boutique's margin.   What we get into:   \u2022 The chicken-and-egg problem of stocking a brand-new boutique \u2014 and the one brand that said yes first and unlocked all the others \u2022 Why D\u00f4en took eighteen months of follow-ups, and why that's actually a compliment \u2022 The real reason brands said no: no trading history, no website, not a single social post \u2022 The thing they'd genuinely go back and change, which is the same regret I hear from founders constantly \u2022 What actually happens on a buying trip \u2014 the 6am Eurostar, three days of back-to-back appointments, and why two buyers in the same showroom walk out with completely different edits \u2022 How the data\/intuition split shifted from 100\/0 to 50\/50, and why their numbers never tell the whole story \u2022 What to do when you get a buy badly wrong and nobody wants the thing you bought fifteen of \u2022 The screenshot bit: what makes a brand a joy to work with, and what makes one a nightmare. Spoiler \u2014 it isn't the design or the price \u2022 A dress due in January that landed in July, and what that does to a selling window \u2022 Why they turned down a street full of big names to sit among independents and vintage shops instead   Alyssa and Lily are also both inside Magnetic, so I get to watch them do this properly week to week.   The bit I keep coming back to: they answer customer WhatsApps at midnight. One of them took a customer's call on the Tube. You can never get that on Amazon \u2014 so do what Amazon can't.   FIND ROVE LONDON Shop: 333 Portobello Road, London W10 5SA Online: https:\/\/rove-london.com Instagram: https:\/\/www.instagram.com\/rove_london\/ TikTok: https:\/\/www.tiktok.com\/@rove_london   BRANDS MENTIONED D\u00f4en \u00b7 Simkhai \u00b7 Tress\u00e9 \u00b7 Posse \u00b7 St. Agni \u00b7 Staud \u00b7 Faithfull the Brand \u00b7 Agolde \u00b7 Soft Goat \u00b7 Le Scarf. Also name-checked as customer requests: SIR. and DISSH.   WORK WITH ELIZABETH Magnetic \u2014 my six-month marketing accelerator for fashion businesses. We build an organic marketing strategy from scratch and then put it into action together. Fully booked for 2026!  Join the waitlist for 2027 here > https:\/\/www.elizabethstiles.co.uk\/marketing-waitlist     The Scaling Project \u2014 six months of 1:1 mentoring for established, VAT-registered brands https:\/\/www.elizabethstiles.co.uk\/level-up   Free resources: https:\/\/www.elizabethstiles.co.uk\/freebies   The Fashion Feed \u2014 my free weekly newsletter and Facebook group   Fashion Marketing Live 2027 \u2014 Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at https:\/\/www.elizabethstiles.co.uk   The Shopping Forecast \u2014 my other podcast, with Catherine Erdly: https:\/\/podcasts.apple.com\/gb\/podcast\/the-shopping-forecast\/id6787894258   ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"