{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The New Salesman: How Influencers Changed Marketing\u2014and Why Trust Still Wins  | Ep 258","description":"Should you trust the influencer\u2014or the experience behind the message? In this episode of Talkin\u2019 Shop with ShopSabre, Brandon Bombardo and Nick Peters break down how influencers have changed modern marketing and why visibility does not always equal expertise. Customers now research products through YouTube, Instagram, TikTok, podcasts, and online communities before ever speaking with a salesperson. That can be powerful\u2014but it also makes it harder to separate genuine experience from paid promotion. Brandon explains why the best influencers bring more than followers. They understand the industry, have real-world experience, communicate honestly, and have earned the trust of their audience. The guys also discuss the \u201cquiet experts\u201d who may not have huge social followings but have decades of knowledge and results behind them. The takeaway: marketing can start the conversation, but reputation, experience, and customer service determine what happens next. Experience matters. Integrity matters. Results matter. And trust still has to be earned. Plus, Brandon and Nick answer customer questions about buying new vs. used CNC equipment, helical vs. straight rack and pinion, and Mozaik vs. KCD software.  -------------------------------------------------------------------------------  Get a Quote Today: https:\/\/www.shopsabre.com\/get-a-quote\/ Explore ShopSabre CNC Routers: https:\/\/www.shopsabre.com\/all-cnc-routers\/ Follow us for daily CNC content Facebook: https:\/\/www.facebook.com\/shopsabre Instagram: https:\/\/www.instagram.com\/shopsabre X\/Twitter: https:\/\/x.com\/ShopSabreCNC TikTok: https:\/\/www.tiktok.com\/@shopsabre LinkedIn: https:\/\/www.linkedin.com\/company\/shopsabre-cnc\/ ","author_name":"Talkin Shop with ShopSabre","author_url":"http:\/\/www.shopsabre.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42481640\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205217410"}