{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Are Gen Z and High Wine Prices Killing the Industry? Paul Mabray and Andrew Levy Answer.","description":"It is going around. The wine business is slow. Slow to change, slow to recognize the market, slow to become digital...shall I keep going. Two gentleman agree, at least on the retails front. Paul Mabray is an old friend. Andrew Levy is a new friend, and they have teamed up, with dozens of wine tech years between them, to solve some problems. Problems that seem natural to fix through tech in our trade. Have a listen, these guys get it. Paul Mabray and Andrew Levy have never been shy about shaking the wine industry\u2019s dusty foundations. They\u2019ve watched as old ideas about how wine gets into a drinker\u2019s glass have collided with the demands of a digital-first world\u2014and now they\u2019re ready to pour out what most in the business are too scared to say out loud. Think wine distribution\u2019s stuck in the last century? You\u2019re not wrong. This episode takes you inside the chaos and opportunity of \u201cthe final mile,\u201d where millions in brand excitement evaporate because a shopper can\u2019t actually find the bottle they want. PourNow isn\u2019t just another tech solution. It\u2019s a weapon against dead-end marketing and the three-tier system\u2019s ancient gatekeeping. Mabray and Levy aren\u2019t interested in playing nice with tradition\u2014they\u2019re here to dismantle it. Ever wondered why the average consumer ends up buying whatever\u2019s on sale, not what they love? Hint: Supermarkets stuff shelf talkers at you because nobody has figured out how to truly connect excitement to purchase\u2014until now. Amazon\u2019s ambitions to own the alcohol game? They fizzled. Listen in for what really happened behind the scenes\u2014and how most digital marketplaces have failed drinkers and brands alike. You\u2019ll find out why \u201comnichannel\u201d isn\u2019t just marketing lingo, but a bare-knuckle fight for survival for small wineries, indie shops, and even industry giants. Turns out, nobody is immune from the shakeup. Are you ready for the blunt truth about digital marketing \u201cconsultants\u201d and the masses of self-proclaimed wine influencers? Mabray and Levy spill the real reasons most of them can\u2019t hack it. Discover why today\u2019s shopper is digitally native and ruthless\u2014expecting to buy whenever and wherever they want, even if it means bypassing the industry\u2019s sacred cows. This isn\u2019t a glossy industry PR piece. It\u2019s about hard metrics, hard lessons, and the hard reality that the wine business is forever at risk of being outpaced by its own customers. Pour yourself something bold, because after this episode, you\u2019ll never look at a wine shelf, a tasting, or an Instagram ad the same way again. What you will learn: \ud83c\udf77 Why the three-tier system\u2019s chokehold on wine sales is crumbling\u2014and who\u2019s panicking behind the curtain \ud83c\udf77 The dirty secret of so-called \u201comnichannel\u201d marketing (hint: it\u2019s survival, not strategy) \ud83c\udf77 How most consultants and digital \u201cexperts\u201d are snake oil salesmen who can\u2019t deliver real conversions \ud83c\udf77 The hidden tech and data tricks that actually trace every ad dollar to a bottle sold\u2014exposing winners, losers, and frauds \ud83c\udf77 How PourNow is arming brands and retailers to bypass the old guard, break dead ends, and put power back in the hands of consumers and innovators YouTube:  https:\/\/youtu.be\/f7_BbMITmE0       ","author_name":"Wine Talks with Paul K.","author_url":"https:\/\/www.winetalkspodcast.com","html":"