{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Selling Yourself on Social Media","description":"Podcast Chapters 00:00 \u2013 Welcome to the Real Boss Series with Tom Dheere Anne and Tom introduce the conversation and discuss how Anne's fashion interests have changed what she sees in her social media feed. 01:10 \u2013 How Social Media Algorithms Learn Your Interests Why the content you consume influences what platforms continue showing you\u2014and what that means for voice actors. 02:40 \u2013 What Voice Actors Should Be Posting on Social Media Tom breaks down the two sides of social media: what you consume and what you create. 04:06 \u2013 Why Video Continues to Matter for Voice Actors Anne and Tom discuss video content, engagement, and creating content people actually find useful. 05:26 \u2013 The Two Audiences Voice Actors Need to Understand Why different voiceover genres may require different approaches to social media and why voice seekers aren't necessarily watching your content. 07:15 \u2013 \u201cCharming the Humans While Feeding the Robots\u201d Tom introduces one of the central ideas of the conversation: balancing human engagement with algorithmic visibility. 09:37 \u2013 Expertise, Experience, Authority, and Trust How E-E-A-T can help voice actors think more strategically about the content they publish. 11:08 \u2013 Stop Making Social Media a Hard Sell Why \u201cI'm looking for work\u201d and constant self-promotion can work against you. 12:06 \u2013 Your Comments Are Part of Your Professional Reputation How interactions, arguments, and behavior inside social media groups can affect how people perceive you. 14:47 \u2013 Tom's Failed 50-Video Social Media Campaign Tom shares the experiment that didn't work\u2014and how turning the failure into content produced a much better result. 18:07 \u2013 Understanding Impressions and Social Media Reach Tom explains how LinkedIn impressions can expand the audience beyond your immediate connections. 19:44 \u2013 Why Vulnerability Creates Better Content Tom discusses his most successful blog posts and why people respond to mistakes, honesty, and lessons learned. 22:30 \u2013 You Don't Have to Be an Expert to Have Something to Say How sharing your own journey can become useful content even when you don't feel like you have anything important to contribute. 24:19 \u2013 Why Other Voice Actors Matter to Your Career Tom shares data from his business tracking and explains how fellow voice actors have contributed to his opportunities. 26:14 \u2013 Treat Your Social Media Like Your Voiceover Performance Why being friendly, conversational, authentic, and helpful applies both on the microphone and online. 27:50 \u2013 Your Passion Can Become Your Marketing Anne and Tom explore how hobbies and interests can attract people who eventually discover your voiceover work. 28:25 \u2013 Know, Like, and Trust: Becoming Memorable Why social media can be more effective when the goal is familiarity rather than a direct sale. 29:07 \u2013 Social Media Is Changing, So Your Strategy Has to Change Too Anne and Tom discuss the increasingly visible role of algorithms and why voice actors need to pay attention. 30:30 \u2013 The E-E-A-T Takeaway for Voice Actors Tom breaks down Expertise, Experience, Authority, and Trust as a framework for social media content. 31:12 \u2013 Closing Thoughts and IPDTL Top 10 Lessons From This Episode 1. Social media is not your digital business card. Simply announcing that you're a voice actor doesn't give people much reason to pay attention. Give them something useful, entertaining, interesting, or memorable instead. 2. Your audience may find you because of something completely unrelated to voiceover. A passion, hobby, personality trait, or unusual interest can become the doorway through which someone discovers your voiceover work. 3. A failed experiment can become successful content. Tom's 50-video campaign didn't produce the results he expected, but sharing what went wrong created a much stronger piece of content. 4. Vulnerability can demonstrate authority. Talking honestly about mistakes doesn't necessarily weaken your professional image. When you explain what you learned, it can demonstrate experience and credibility. 5. Different voiceover genres may require different social strategies. Tom's example of audiobook narration shows why understanding where your potential buyers spend time matters. 6. Don't assume going viral means you've built a business. A large number of views can create awareness, but attention only becomes useful when people have a reason to remember you and understand what you offer. 7. Your comments are part of your brand. The way you behave on someone else's post can tell potential clients just as much about you as the content you publish yourself. 8. Your fellow voice actors aren't simply your competition. Tom's tracking shows how much opportunity can originate from other voice actors. Community can become a meaningful source of referrals and professional growth. 9. Give people the answer instead of forcing them to click. Tom's LinkedIn example demonstrates why useful content should stand on its own. If people find the information valuable, they can choose to explore further. 10. Think about being remembered, not constantly being hired. The strongest social media strategy may be the one that makes people familiar with your personality, expertise, and approach so you're already on their radar when an opportunity appears. Listen to the Full Episode There is a lot more to this conversation than simply \u201cpost more on social media.\u201d Tom and I get into what happened when one of his carefully planned content campaigns completely missed the mark, why his most successful writing often comes from mistakes, how voice actors can use their interests to attract attention, and why your relationships with other voice actors may be more valuable to your career than you realize. We also talk about the increasingly important relationship between social media, search, AI, algorithms, and the way your professional reputation is discovered online. Listen to the full VO BOSS Podcast episode with Tom Dheere to hear the complete conversation.   ","author_name":"VO BOSS","author_url":"https:\/\/voboss.com","html":"