{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Good Businesses Still Fail","description":"The Marketing Drive  Short marketing message that you can use right now! Why Good Businesses Still Fail Host: Chris Doelle | Production: Fresh Media Works Episode Theme: Staying Visible to Prevent Local Business Failure Key Takeaways: \u2022 The Visibility Problem: Local businesses often fail not because of poor quality, but because customers simply forget they exist. \u2022 Owner Responsibility: Support must be cultivated for years through consistent effort rather than requested during a closing announcement. \u2022 Staying Top-of-Mind: Businesses must show up consistently in multiple places over a long period to ensure they are the first name a customer thinks of when a problem arises. \u2022 Community Engagement: Effective strategies include sponsoring local teams, attending festivals, and putting a face to the business. \u2022 Strategic Partnerships: Owners should collaborate with non-competing local businesses to reach twice the audience with half the effort. \u2022 The Power of Podcasting: Podcast advertising is highlighted for delivering the highest Return on Ad Spend (ROAS) due to the deep trust established between hosts and listeners. \u2022 Local Opportunity: A limited-time offer of half-price advertising is available for small businesses in the Victoria area on This Week in Victoria. \u2022 Final Advice: Business survival depends on the unglamorous, consistent work of staying in front of the community month after month. \ud83d\udcde Contact Phone: 713-269-4620 | Web: freshmediaworks.com   ","author_name":"Lone Star Gridiron","author_url":"http:\/\/www.lonestargridiron.com","html":"