{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Role Playing is a Gold Mine","description":"The Marketing Drive  Short marketing message that you can use right now! Role Playing is a Gold Mine Host: Chris Doelle | Production: Fresh Media Works Kay topics: \u2022 Core Topic: The transformative power of role-playing in business, specifically for improving sales results. \u2022 The Setup: One participant acts as the salesperson and the other as a specific lead (e.g., a high school coach); the exercise begins with a literal "Ring ring" and requires staying in character throughout. \u2022 Handling Objections: Role-playing prepares staff for real-world challenges, such as immediate hang-ups or difficult questions about money and guarantees. \u2022 Coaching and Correction: By recording sessions, managers can provide immediate feedback, such as replacing "hedging" language with confident, fact-based statements. \u2022 The Value of Repetition: Much like professional athletes practicing basic mechanics, consistent role-playing creates smoother delivery and deepens product knowledge without the need for scripts. \u2022 Listener Opportunity: The host offers free role-playing practice for outside businesses to help sharpen both his staff and the community. \ud83d\udcde Contact Phone: 713-269-4620 | Web: freshmediaworks.com   ","author_name":"Lone Star Gridiron","author_url":"http:\/\/www.lonestargridiron.com","html":"