{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Personal Branding Book, with Daria Dmitrieva","description":"When I ask how someone forms their perception of a brand, what comes to mind? It might be they hear about it by word of mouth, or on an email thread or private message. In a nutshell, what\u2019s said about our company when we\u2019re not in the room, when we\u2019re not in control of the message.  Now try the same experiment with our personal brand. Is our immediate thought how to look as good as possible? Is it how to curate the results that pop up when they search our name? Truth is, our personal brand has already been formed, we just weren\u2019t in on those conversations.  Being active on our social media accounts can help, but we can also send the wrong brand message, shooting ourselves in the foot. When I first got onto Facebook and X, I feared that posting too much content would make me look distracted. When I did post, I felt a certain portion of them should be about my company or at least something generic. If I did have an opinion, it had to be watered down.My thinking was I should talk how my employer wanted me to talk. Turns out that is the complete opposite of how I should have been branding myself. It wasn\u2019t until I hung out my own shingle, that I realized being a generic-sounding consultant made me a commodity. That meant my rates were set by the market - I had to be a price-taker. But employees who act generically are also treated as commodities who must take whatever salary is offered. So regardless of where you sit, you\u2019re better off with a good personal brand.  Am I saying employees should kiss ass on social, posting about how much they love their work?  No. They can post thoughtful criticisms about the industry, they can post solutions to problems they and their peers face. Content like this boosts a person\u2019s brand without offending employers. They  know you won\u2019t always be working for them; they\u2019ll bask in your halo while they can get it.  But before you put out content you have to get introspective on what your brand stands for.  It\u2019s hard for us to stare at a sheet of paper and figure this out, we get better results using a framework. And this is where our guest can help. Since getting her MBA from Moscow International Higher Business School, she has managed some of Europe\u2019s largest brands, from Stollwerck, to Nestl\u00e9 and Shell. She is also a visual artist, marketing consultant and coach. Her 2026 book deals with this very issue.  Let's go now to the French seaside resort town of Cannes to speak with the author of \u201cThe Personal Branding Book\u201d, Daria Dmitrieva.  Chapter Timestamps 00:00 Intro 02:27 Meet Daria Dmitrieva 03:12 Brand As A Compass 05:55 Premium Brand Parallels 08:56 Authenticity Over Packaging 13:33 Fear And The Shadow Gift 19:04 Become A Magnet 22:26 CEO Dreamer Critic Roles 26:33 Body Cues And Intuition 28:39 Celebrate Progress 32:02 Daria Origin Story 35:35 Where To Find The Book Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode. ","author_name":"Funnel Reboot podcast","author_url":"https:\/\/funnelreboot.com","html":"