{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Martin Roth: Participate in Every Deal","description":"There\u2019s an \u201cair gap\u201d in the equipment channel, and it\u2019s causing your dealership to miss out on buying events. So says this month\u2019s podcast guest, Martin Roth, who is co-founder of a new equipment dealer-specific tech company, Filmore. \u201cThe air gap is the space between what's happening in the field and what's sitting in your system,\u201d he says.  Data is publicly available that shows when a contractor in your region has won a big contract, signaling that an equipment investment is about to happen. Your salesperson might never see it, and neither will your competitor's \u2014 but whoever figures out how to see it first has the best chance to win the deal for the next machine they buy. \u201cIt's not that the information doesn't exist,\u201d says Roth. \u201cIt's that there's no plumbing between the information and the person who could do something about it.\u201d Enter Filmore. It finds the contractors in your market who are about to buy, rent, or need service on equipment, and puts them in front of your salespeople in the tools they already use. If your sales team learns about buying activity in the past tense, listen in how one AI-driven technology puts dealers ahead of the curve and provides real-time, actionable information \u2013 including the human contact \u2013 into the hands of your salespeople.  With roots in the heavy equipment business, Roth says he and his partner created Filmore \u201cbecause I kept meeting dealers who were buying data and not using it.\u201d Join us for some insights that will expand your scope of what\u2019s out there\u2026and what competitors are starting to use.   Connect with Martin: LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events   Produced By: Social Chameleon ","author_name":"IEDA Podcast","author_url":"http:\/\/iedagroup.libsyn.com\/website","html":"